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Moatrics

For D2C brands and their ad teams

See what every ₹1 of ads brings back.

Moatrics puts Meta Ads, Google Ads, Google Analytics 4 and Shopify side by side for each brand, refreshes them every morning, and tells you in one line what changed: which campaigns to grow, which to fix, and whether the month is on track.

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  • Read-only access
  • Refreshed every morning
  • Numbers in lakh and crore
The Moatrics overview for a sample store: a one-line summary of the last 30 days, a health score of 68 out of 100, and cards for shop revenue, ad spend, orders, sales per ₹1 of ads, ad cost per order and website sessions.

Connects to the platforms you already use

  • Meta Ads
  • Google Ads
  • Shopify
  • Google Analytics 4
  • Google Sheets
  • Slack

Overview

Your last 30 days, in one line

Open a brand and read the story first: revenue is up, ad spend grew, and what every ₹1 of ads now brings. Below it, the biggest lift, the biggest drag, the best day and the month's pace against your goal.

  • Health score out of 100: fresh data, return on ads, the sales trend and a quiet week, 25 points each.
  • Compare with the period before, the same days last year, or any dates you pick.
  • Goals and a month-end forecast drawn right on the chart.
More about the overview
The summary line for a sample store: shop revenue up 20.9% to ₹23.5L while ad spend grew 29.4%, with the biggest lift, the biggest drag, the best day, the month's pace and a health score of 68, above cards for revenue, spend, orders and return.

Everything in one place

Built for the people who answer “how are the ads doing?”

  • Every number, one place

    Spend, impressions, link clicks, purchases, revenue and sessions, with CTR, CPC, CPM, CPA and ROAS worked out for you. Day by day, by campaign or by platform, and a CSV when you need it.

    Learn more

  • Alerts that know when to stay quiet

    Spend with no purchases, a jump in cost per purchase, a fall in sales. Checked every morning and sent to the bell, email or Slack. Try a rule on the last 30 days before you save it.

    Learn more

  • Reports in Google Sheets

    Connect a spreadsheet and Moatrics writes a tab for each account, kept up to date daily, weekly or monthly, in your own Google account.

    Learn more

  • A big screen for the office

    One click turns a brand into a wall display: revenue, goals, top campaigns and what changed, refreshing on its own.

    Learn more

  • Made for teams and agencies

    An organization holds all your brands. Owners and team leads see everything; project managers see only the brands they look after.

    Learn more

  • A summary in your inbox

    Yesterday against the usual, plus any alerts, every morning or every Monday. Each person picks for themselves.

    Learn more

Big screen

Put the month on the wall

Revenue against the goal, the three goal rings, top campaigns by return, and a rotating “what changed”. Made to be read from across the room.

The big-screen view: shop revenue of ₹23,48,500 up 21%, a revenue chart against the daily goal, goal rings for sales, ad budget and return, and the top campaigns.
A list of alert rules, each with an on switch and how often it fired in the last 30 days.

Alerts

Hear about a problem the morning after, not at month-end

Each morning, right after the numbers refresh, Moatrics checks the last full day against your rules and tells the team. It shows how often a rule has fired, so a noisy alert can be made stricter in one click.

More about alerts

Google Sheets

Your reports, already in the spreadsheet

Keep the spreadsheet your client or your finance team already opens. Moatrics fills it every day, week or month, and tells you if a delivery ever fails.

More about Sheets reports
A connected Google Sheet with a daily Meta report tab, refreshed 3 hours ago.

Who it's for

One dashboard, whoever runs the ads

  • For d2c brands

    Know what your ad spend brings back.

  • For agencies

    Every client brand in one organization.

  • For marketing teams

    One set of numbers everyone trusts.

How it works

Set up in an afternoon

  1. 1

    Add a brand

    Create a project for each brand you run, and invite the people who look after it.

  2. 2

    Connect its accounts

    Approve read-only access to Meta Ads, Google Ads, Google Analytics 4 and Shopify. About a minute each.

  3. 3

    Read it every morning

    The numbers refresh overnight, alerts are checked, and your summary and spreadsheets are waiting.

Security and privacy

Your accounts stay yours

  • Read-only, always

    Moatrics reads results. It never edits a campaign, a budget, a product or an order.

  • Only totals

    Spend, clicks, orders and revenue per day and campaign. No customer names, emails, phone numbers or addresses.

  • Encrypted access

    The keys each platform gives us are stored encrypted, and you can revoke them from the platform at any time.

  • Your data, your call

    Remove an account and its numbers, or delete your whole account, whenever you choose.

Read the privacy policy, the terms of service and how to delete your data. Moatrics's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Questions

Frequently asked

Something else on your mind? Write to support@moatrics.in; a person reads every email.

Bring your brands into one dashboard

Moatrics is in early access for brands and agencies. Tell us how many brands you run and which platforms you use, and we'll set you up.

support@moatrics.in
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